News Summary
Mountain Outfitters, an outdoor retailer from Monteagle, is opening its second store in Chattanooga this weekend at the historic Southern Saddlery building. The grand opening will feature live music, food trucks, and free parking from 10 a.m. to 7 p.m. The store spans 20,000 square feet and offers various outdoor and athletic apparel from well-known brands. With a focus on community engagement, the new location aims to provide a unique shopping experience and will host outdoor skill classes.
Chattanooga to Welcome New Mountain Outfitters Store
Mountain Outfitters, a prominent lifestyle and outdoor retailer based in Monteagle, is set to open its second store in Chattanooga this weekend. The grand opening celebration will occur on Saturday from 10 a.m. to 7 p.m. at the historic Southern Saddlery building located in Chattanooga’s Southside area. The opening event is expected to be a lively affair, featuring live music, food trucks, and free parking for all attendees.
Store Features and Offerings
The new store boasts an impressive 20,000 square feet of shopping space that includes a spacious footwear department, an extensive fly fishing section, and an entire floor dedicated to discounted outlet items from well-known brands. Mountain Outfitters will provide a variety of sporting apparel and gear from leading outdoor and athleisure brands such as Vuori, L.L.Bean, Patagonia, lululemon, Filson, Barbour, Free People Movement, R.L. Winston, Fishpond, Hoka, On Cloud, and Birkenstock.
Experience and Community Engagement
Co-owner Haynes Burnett has expressed a vision of this new location aiming to create a unique shopping experience that merges outdoor and urban lifestyles. The store is expected to cater to families seeking the right gear for hikes or social gatherings. To enhance customer experience, the store intends to incorporate cozy sitting areas and coffee stations to promote a community atmosphere and foster connections among shoppers.
In addition to retail offerings, Mountain Outfitters plans to engage the local community by hosting hands-on classes and events that focus on outdoor skills like fly fishing. This initiative is set to redefine the outdoor shopping experience, making it functional, fashionable, and enjoyable for all visitors.
Family Legacy and Heritage
This new store marks a significant accomplishment for the Burnett family, as Mountain Outfitters was originally founded by Haynes Burnett’s late mother, Marjorie Burnett, in 1995. The retail journey began in Chattanooga before the business expanded and relocated to Monteagle. Haynes Burnett views the opening of the Chattanooga store as a “homecoming,” aimed at reviving the family legacy within the community.
Future Plans and Operations
Alongside the new Chattanooga store, the existing Monteagle location will continue to operate, ensuring that the brand maintains its presence in both areas. The Burnetts are committed to creating a shopping environment that prioritizes quality and customer satisfaction, while simultaneously striving to build a richer community connection through dedicated events and gatherings.
As the grand opening approaches, Chattanooga residents are invited to attend and explore everything Mountain Outfitters has to offer, making the most of a celebratory day filled with music, food, and outdoor excitement.
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Additional Resources
- Times Free Press: Chattanooga Outdoor Retailer Announces Rebrand
- Wikipedia: Outdoor Recreation
- SGB Media: Rock Creek Outfitters to Rebrand to Gearhead Outfitters
- Google Search: Chattanooga Outdoor Retailers
- Nooga Today: Chattanooga Organizations Offering Hurricane Relief
- Google Scholar: Outdoor Retail Chattanooga
- Outside Online: Best Mountain Towns in Southeastern US
- Encyclopedia Britannica: Mountain Town
- Times Free Press: Ocoee Outfitter Leading Storm Aid Effort
- Google News: Mountain Outfitters Chattanooga
Author: STAFF HERE CHATTANOOGA WRITER
The CHATTANOOGA STAFF WRITER represents the experienced team at HEREChattanooga.com, your go-to source for actionable local news and information in Chattanooga, Hamilton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Riverbend Festival, Chattanooga Oktoberfest, and Moon River Festival. Our coverage extends to key organizations like the Chattanooga Area Chamber of Commerce and United Way of Greater Chattanooga, plus leading businesses in manufacturing, insurance, and utilities that power the local economy such as Volkswagen Chattanooga, BlueCross BlueShield of Tennessee, and EPB. As part of the broader HERE network, including HEREBristol.com, HEREKnoxville.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
