Chattanooga, TN, September 4, 2025
News Summary
Social media influencers Hope Maum and Kelli Allison are elevating Chattanooga’s appeal as an outdoor destination through their Instagram accounts. By showcasing hiking trails, swimming spots, and local attractions, they inspire both residents and visitors to connect with nature. Their content not only highlights the area’s natural beauty but also promotes local businesses, fostering an inclusive outdoor community. Through group hikes and personal experiences, they emphasize that outdoor exploration is accessible and beneficial for mental well-being.
Chattanooga Influencers Promote Outdoor Exploration Through Social Media
Hope Maum and Kelli Allison, two social media influencers based in Chattanooga, are enhancing the city’s outdoor reputation by showcasing its natural beauty and adventure opportunities on platforms like Instagram. The duo aims to inspire both locals and tourists to discover the numerous hiking trails, waterscapes, and other outdoor activities available in Chattanooga.
Chattanooga is known for its scenic trails and water bodies that attract nature lovers. Maum and Allison utilize their Instagram accounts to highlight picturesque overlooks, serene hiking paths, and fun swimming spots. Maum runs the account @hope.maum, while Allison can be found at @hikewithkelli, where they share their outdoor experiences and promote local businesses.
Hope Maum, who has a lifelong connection to the Chattanooga area, was inspired by her parents who took her on hiking trips during her childhood. Six years ago, she co-founded Experience Chattanooga, a hiking tour company with her husband, guiding visitors through the region’s beautiful landscapes. Maum’s social media outreach expanded significantly in 2020 when the popularity of Instagram Reels propelled her follower count from 10,000 to over 30,000, allowing her to reach a broader audience.
Maum’s goal is to guide people to discover various trails and support local agricultural initiatives. Her content encourages exploration and appreciation for the local environment.
Kelli Allison relocated from Florida to Chattanooga four years ago and discovered her love for nature anew after becoming a stay-at-home mom. Engaging in biking, fishing, and swimming during her childhood gave her a strong connection to the outdoors. Allison’s Instagram focuses on the intersection between nature and mental well-being, underscoring how outdoor experiences can alleviate stress and grief.
Both influencers have fostered a sense of community through social media, leading to friendships and collaborations in their outdoor pursuits. They participate in group hikes with organizations such as Girls Who Hike Tennessee, further promoting an accessible outdoor experience for everyone, regardless of their adventure level.
Maum and Allison also prioritize the protection of lesser-known areas while sharing their favorite spots. They recommend visiting local attractions, including Rosie Mae’s Alpaca Farm, Fall Creek Falls, and Point Park, which is renowned for its stunning sunsets. Their inclusive approach emphasizes that outdoor experiences should cater to individual interests, inspiring their followers to reconnect with nature in ways that resonate personally.
This social media-driven movement showcases the wealth of outdoor opportunities in Chattanooga, encouraging a broader appreciation for the area’s natural resources while fostering community connections through shared experiences.
Frequently Asked Questions
1. Who are the influencers promoting Chattanooga’s outdoor scene?
Hope Maum and Kelli Allison are the influencers focusing on enhancing outdoor exploration in Chattanooga through their Instagram accounts.
2. What kind of outdoor activities do they promote?
They highlight various outdoor activities such as hiking, biking, swimming, and visiting local farms and parks.
3. How have their social media presences grown?
Hope Maum saw her follower count increase significantly following the rise of Instagram Reels in 2020, growing from 10,000 to over 30,000 followers.
4. What is the philosophy behind their outreach?
They believe outdoor experiences should be accessible to everyone and encourage individuals to connect with nature in ways that inspire them personally.
5. What specific locations do they recommend in Chattanooga?
Some of their recommended spots include Rosie Mae’s Alpaca Farm, Fall Creek Falls, and Point Park for beautiful views and sunsets.
Key Features
| Feature | Description |
|---|---|
| Influencers | Hope Maum and Kelli Allison |
| Main Platform | |
| Connection to Nature | Promotes outdoor activities and mental health awareness |
| Recommended Locations | Rosie Mae’s Alpaca Farm, Fall Creek Falls, Point Park |
| Community Engagement | Group hikes with Girls Who Hike Tennessee |
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Additional Resources
- Times Free Press: Social Media Meets the Great Outdoors
- Hilton: Experience Outdoor Adventure and Natural Beauty in Chattanooga
- Times Free Press: The Best Chattanooga Social Media Accounts
- Wikipedia: Chattanooga
- Google Search: Chattanooga Outdoor Activities
Author: STAFF HERE CHATTANOOGA WRITER
The CHATTANOOGA STAFF WRITER represents the experienced team at HEREChattanooga.com, your go-to source for actionable local news and information in Chattanooga, Hamilton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Riverbend Festival, Chattanooga Oktoberfest, and Moon River Festival. Our coverage extends to key organizations like the Chattanooga Area Chamber of Commerce and United Way of Greater Chattanooga, plus leading businesses in manufacturing, insurance, and utilities that power the local economy such as Volkswagen Chattanooga, BlueCross BlueShield of Tennessee, and EPB. As part of the broader HERE network, including HEREBristol.com, HEREKnoxville.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
