News Summary
Mountain Outfitters opens a new location in Chattanooga, celebrating its grand opening on September 30, 2023. The store promises community engagement, a diverse product range, and significant discounts during the opening weekend. Co-owner Haynes Burnett emphasizes the brand’s connection to local culture and the legacy of its founder. The store’s historic location and potential for economic growth are highlighted as key aspects of the opening.
Chattanooga Welcomes New Mountain Outfitters Store
Chattanooga, Tennessee – Mountain Outfitters, the outdoor retail brand with roots in Monteagle, is set to celebrate the grand opening of its second location on Saturday, September 30, 2023. The new store is located in a historic building at 3001 Broad St, marking a memorable return for co-owner Haynes Burnett, who grew up in the vicinity.
This opening is not just a strategic business move; it represents a connection to the community that has long been part of the brand’s ethos. The store will be managed by Haynes Burnett and his wife, Anne Porcher. The original Mountain Outfitters was founded in 1995 by Haynes’s late mother, Marjorie Burnett, a well-respected figure known for her commitment to philanthropy and advocacy within the Chattanooga outdoor realm.
As the grand opening day approaches, preparations are underway with Haynes, Anne, and their staff working diligently to organize product displays and create an inviting atmosphere. The store will open to the public from 10 a.m. to 7 p.m., offering an exciting lineup of activities that include live music, food trucks, and complimentary parking.
Exclusive Opening Offers and Product Range
Customers visiting the new store during the opening weekend will enjoy a 15% discount on all items. The retail space spans approximately 20,000 square feet and features a diverse assortment of outdoor gear and apparel from reputable brands such as Vuori, L.L. Bean, Patagonia, lululemon, Fishpond, Birkenstock, and Barbour. Additionally, a top-floor outlet section will offer rotating merchandise at 50% off, catering to budget-conscious shoppers.
Mountain Outfitters aims to support outdoor enthusiasts of all skill levels, providing products that range from a $5 compass to a $1,400 fly-fishing rod. Beyond outdoor gear, the store will also focus on local products, featuring items such as candles, coffee, soaps, beef jerky, energy bars, socks, and T-shirts—themes that reflect the rich culture of the Chattanooga area.
Historical Significance and Future Growth
The store’s location retains historical significance, having once served as a saddle manufacturing site. Elements of its past are included in the new design, with century-old mechanical workings preserved to convey charm. Notably, the flooring features 200-year-old rocks sourced from the Tennessee River, adding to the store’s unique character.
The backdrop of the store is enhanced by the picturesque view of Lookout Mountain, a sight that holds special memories for Haynes Burnett. Additionally, the location is strategically positioned near the Riverwalk and a new minor league baseball stadium for the Chattanooga Lookouts, which is currently under construction and projected for completion in April 2026. This development is expected to spur over $1 billion in new economic growth in the area, further embedding Mountain Outfitters within a thriving community.
Continued Legacy and Community Engagement
The store not only serves as a business center but also as a tribute to the legacy of Marjorie Burnett. After her passing due to lung cancer, Anne Porcher transitioned from her prior profession as a nurse practitioner to continue the family business, indicating her vital role in shaping its future. Haynes Burnett emphasizes the importance of his mother’s vision in the outdoor retail space and hopes to carry her values forward through the store’s operations.
As Mountain Outfitters prepares for its grand opening, it stands as a testament to the enduring spirit of community, outdoor adventure, and local culture that is at the heart of Chattanooga.
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Additional Resources
- Times Free Press: Outdoor Retailer Opens Saturday in Chattanooga
- Wikipedia: Outdoor Retail
- Daily Post Athenian: News Article
- Google Search: Outdoor Retail Trends
- Blue Ridge Outdoors: Outdoor Updates
- Google Scholar: Outdoor Retail Business
- Business Wire: Erehwon Mountain Outfitter Opens Store
- Encyclopedia Britannica: Outdoor Activities
- WGNS Radio: Retail Therapy Gone Wrong
- Google News: Community Outdoor Stores
